Sales Trajectory Podcast
Sales Leadership, Growth Strategies & Industry Insights.
The show for leaders, sales managers, and professionals who want to launch innovative products, accelerate growth, and build high-performance sales teams. We dive deep into sales training, cutting-edge sales technology and recruiting sales hunters.
Hosted by Jason Howes, each episode delivers real stories, proven strategies, and expert insights to help you succeed in today’s challenging sales landscape.
Got a new product, or one that's struggling to gain traction, reach out to be a guest.
Sales Trajectory Podcast
Navigating the Landscape of Composite Wood Products in Australia with Troy Cleyne
In this episode of the Sales Trajectory Podcast, Jason Howes sits down with Troy Cleyne, VP of the Australian Deck and Handrail Association and National BDM for Everdeck by Timberlink, to explore the evolution of the composite wood product market in Australia.
We unpack the market dynamics, explore why quality assurance matters, and discuss how brand failures can reshape the competitive landscape.
Key Highlights:
- Troy’s Journey: From sports and Puma to timber and composites, and how early training in sales and presentation shaped his career.
- Composite Decking Growth: From skepticism at home shows to becoming 40% of the decking market, driven by sustainability and innovation.
- Environmental Impact: Everdeck uses FSC-certified timber and recycled plastics, reducing landfill and supporting climate-conscious building.
- Market Challenges: 67 brands now compete, but inferior products risk consumer confidence—education and quality matter.
- Everdeck Innovation: Australian-made, dual-sided boards (six colors, three SKUs) and competitive pricing thanks to local production.
- Sales Insights: Why relationships and educating customers are critical for launching new products successfully.
- Future Outlook: Installers leading creative trends, social media driving awareness, and Timberlink’s investment positioning Everdeck as a major player.
Why Listen: If you’re a builder, reseller, or installer looking for sustainable, innovative decking solutions—or insights on launching new products—this episode is packed with practical advice and industry perspective.