Sales Trajectory Podcast
Sales Leadership, Growth Strategies & Industry Insights.
The show for leaders, sales managers, and professionals who want to launch innovative products, accelerate growth, and build high-performance sales teams. We dive deep into sales training, cutting-edge sales technology and recruiting sales hunters.
Hosted by Jason Howes, each episode delivers real stories, proven strategies, and expert insights to help you succeed in today’s challenging sales landscape.
Got a new product, or one that's struggling to gain traction, reach out to be a guest.
Sales Trajectory Podcast
“Leadership, Resilience & Mental Health in the Building Industry” with Jason O’Hagan, CEO of Weathertex
Episode Overview
In this episode, recorded back in early 2025, Jason Howes sits down with Jason O’Hagan, CEO of Weathertex, to explore leadership strategies during challenging market conditions. We talk about the importance of mental health initiatives, and how Weathertex continues to innovate and thrive. From safety and sustainability to sales excellence and team culture, this conversation is packed with insights for business leaders and sales professionals navigating today’s building industry.
What You’ll Learn
- Mental Health Advocacy: How Weathertex partnered with TIACS to start meaningful conversations in the building industry.
- CEO Perspective: Jason O’Hagan’s top priorities—safety, productivity, and navigating one of the toughest market cycles in decades.
- Market Insights: Comparing today’s downturn to past challenges like GST and GFC, and why Jason sees signs of recovery.
- Sustainability Leadership: Why Weathertex’s 97% timber product is a true green solution with third-party certifications.
- Sales Strategy: Inside Weathertex’s national sales structure, export growth, and focus on high payoff activities.
- Recruitment & Culture: How strong brand reputation attracts top talent and why culture matters more than ever.
- Compensation & Incentives: Weathertex’s innovative team-based incentive model and why achievable targets drive motivation.
- Sales Excellence: The role of CRM transparency and measurable growth in building a high-performing team.
Key Takeaways
- Safety First: “Safety is paramount—keeping everyone safe in our factory and across the business.” – Jason O’Hagan
- Resilience Matters: Market cycles are tough, but strategic leadership and optimism pave the way for recovery.
- Culture Wins: A strong brand and positive culture attract quality people, even in competitive markets.
- Activity Drives Results: Focus on high payoff activities and measurable KPIs to stay ahead in challenging times.
Why Listen?
If you’re a business leader, sales manager, or industry professional looking for practical strategies to lead through uncertainty, this episode delivers actionable insights and inspiration. Jason O’Hagan shares decades of experience and a forward-thinking approach that will help you navigate today’s challenges and prepare for tomorrow’s opportunities.
Connect with Us
- Jason Howes: # | https://arrowexec.com.au
- Weathertex: https://www.weathertex.com.au
- TIACS Mental Health Initiative: https://www.tiacs.org
Call to Action
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