Sales Trajectory Podcast

Driving Sales Growth Through Innovation: Paul Fuller on Membrain’s Enablement Tools and Aligning Sales & Marketing

Jason Howes Season 2 Episode 1

Season Two of the Sales Trajectory Podcast kicks off with an exciting theme: Where Innovation Meets Sales Execution. Host Jason Howes welcomes Paul Fuller, Chief Revenue Officer at Membrain, to explore how companies can overcome today’s toughest sales challenges through innovation, enablement, and alignment.

Paul shares how Membrain is leading the way with new tools like Flow, and advanced CRM solutions designed to empower sales teams and improve execution. Together, Jason and Paul dive into why traditional CRMs fail, how systematic processes protect against turnover, and why aligning sales and marketing is critical for sustainable growth.

Key outcomes from this conversation:

  • How Membrain’s innovative enablement tools drive better forecasting and execution.
  • Why aligning sales and marketing accelerates revenue and improves customer experience.
  • Practical steps to build scalable processes that retain knowledge and boost performance.
  • How leaders can empower teams to adapt and thrive in changing markets.

If you’re a business leader, sales manager, or rep looking to future-proof your strategy and deliver measurable results, this episode is packed with actionable insights.