Sales Trajectory Podcast

“Driving Sales Excellence in NZ: Culture, Tech & Market Insights with Gavin Williamson (Placemakers)”

Jason Howes Season 1 Episode 4

This episode was recorded in mid 2024 and we wanted to share it on the Sales Trajectory Podcast. Jason Howes chats with Gavin Williamson, National Sales Operations Manager at Placemakers, New Zealand’s leading building merchant and part of Fletcher Building.

Gavin shares his journey from running a building company during the Christchurch rebuild to leading a national sales team of 240 people across 70 branches. Discover how Placemakers is navigating market challenges and transforming sales operations through culture, technology, and leadership.

Key topics include:

  • Building a high-performance sales culture in a competitive market
  • Lessons from managing supply chain disruptions post-COVID
  • How CRM and sales enablement tools are reshaping the customer experience
  • Strategies for balancing price vs. value proposition in a cooling market
  • Predictions for the New Zealand building industry leading into Christmas

If you’re in construction, building materials, or sales leadership, this episode offers practical insights on sales strategy, tech adoption, and team development.

👉 Tune in now to learn how to win through disruption and lead with confidence!